|
Download PDF Version
Think about how your customers use your software product. Unless their work is totally self-contained, there will be times when your customers need to discuss the inputs, content and/or outputs of your product with others, and when this need arises, users will instinctively collaborate in email. Even if your software supports a convenient and centrally accessible place for these exchanges, the majority of these discussions inevitably end up in email.
So now you have a problem. The purpose of your tool was to create a central location for everything related to the issue, project, workflow or business process that your product supports, but as soon as someone starts a thread in email, important information “leaks” out of your product and into the unstructured world of email correspondence.
The result:
• Your product is no longer the single repository for everything that is relevant to the process you support;
• Control over important information now lies in the hands of individual users rather than within your product;
• Getting this information back into your product becomes extra work beyond what they would normally do in email, making
their jobs more onerous rather than easier; and
• The overall benefits associated with your product are diminished.
The fact of the matter is that over 90% of business collaboration takes place in email. As a result, your users need to be able to engage more intelligently with your product via email because that’s where they work most comfortably.
Collaboration that’s as easy as email, only better
Users collaborate in email because it is convenient, easy to use, reliable, and most of all because it is a habit. So, instead of fighting against the use of email, imagine if your product could actually benefit from these email traits. Imagine if your users could engage in product-relevant discussions via email, and have those discussions captured and organized within your product. This is what you get when you let Orchestra CM manage the electronic conversations that take place both within and around your product.
More...
Conversations as the bridge between your product and your users
Orchestra CM is a “Conversation Management Server”, doing for electronic conversations what document management servers do for documents. By making each email part of a conversation and associating conversations with the workflows and business processes that your product supports, Orchestra transforms unstructured email chatter into structured objects, organized onto web pages and filed into folders that are controlled, managed and accessible within your product.
More...
Integrating your product into Microsoft Outlook™
Now for the best part: Your integration to Orchestra CM gives users the added ability to work within your product from the comfort of their Microsoft Outlook™ Desktop. Specialized Orchestra folders in the user’s personal Outlook Folder Tree allow users to view the same discussions that are available within your product. When they review or contribute to a conversation from within their Outlook desktop, they are actually working in your product. And depending on how you choose to integrate with Orchestra CM, links from these conversations can connect users directly to your product’s tools, processes and outputs, thereby delivering context-sensitive product benefits right within Outlook.
More...
Together we make your product better
You understand how people work in your product. We understand how people work in email. Together we can find creative ways to extend your product into the world of email where people live, and make your product act as a logical extension to the way your users already work.
Check out our website at www.orchestracm.com or send us an email at partners@orchestracm.com. We’d love to learn more about what your product does and discuss how we can make your product easier to understand, easier to use and easier to adopt for your users who naturally live in email.
|
