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Users collaborate in email because it is convenient, easy to use, reliable, and most of all because it is a habit. So, instead of fighting against the use of email, imagine if your product could actually benefit from these email traits. Imagine if your users could engage in product-relevant discussions via email, and have those discussions captured and organized within your product. This is what you get when you let Orchestra CM manage the electronic conversations that take place both within and around your product.
With Orchestra, collaboration in your product is as easy as sending and responding to email. Users initiate topics from within your product or from their own email client. In either case, the contents of all emails are organized and available within your product, with replies threading logically to show precisely who said what to whom and when.
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