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Now for the best part: Your integration to Orchestra CM gives users the added ability to work within your product from the comfort of their Microsoft Outlook™ Desktop. Specialized Orchestra folders in the user’s personal Outlook Folder Tree allow users to view the same discussions that are available within your product. When they review or contribute to a conversation from within their Outlook desktop, they are actually working in your product. And depending on how you choose to integrate with Orchestra CM, links from these conversations can connect users directly to your product’s tools, processes and outputs, thereby delivering context-sensitive product benefits right within Outlook.
So now instead of forcing everyone to work inside your product all the time, your users can choose to discuss content in email, in Outlook or from within your product. More importantly, when they do decide to venture more deeply into your product, they enter via their familiar Outlook Desktop in response to something within the conversation thread, making it easier for him/her to understand and appreciate how your product can help them in their work.
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